Document details

Disney Takes Legal Action Vs. Marco Firm, C. V. Wood
Charges Misrepresentation, Seeks Ban on Using Trade-Marks, Names

LOS ANGELES - Disneyland, Inc., and Walt Disney Enterprises last week asked the Los Angeles Superior Court to permanently enjoin the Marco Engineering Company and C.V. Wood Jr., from representing themselves as having "conceived the idea for Disneyland, or designed, engineered or constructed" the park.

The suit also asked the court to stop the defendants from using the Disneyland trademarks or name in their promotional activities.

The action was accompanied by exhibits intended to show that Marco and Wood have made the alleged misuses and misrepresentations in promoting amusements projects. Those mentioned include the Sanford, Fla., Circusland, the Bronx area's Freedomland and Denver's Magic Mountain.

Donn Tatum, Disneyland executive vice-president, told The Billboard that in filing the suit the Disney firms are not asking for monetary relief of damages. The purpose of the action, Tatum said, is to set the record straight that Disneyland was designed and built by the Walt Disney organization and that no connection exists between it and the Wood projects.

Wood was in charge of Stanford Research Institute's unit hired by Disney to determine the location of Disneyland. After completion of the research project, Wood joined Disneyland as its vice-president and manager during 1954 and 1955. Tatum contends Wood's position was that of an operations manager and did not involve decisions in creative concepts, design or construction of the park.

Source

Title
Source type Magazine
Volume 72.23
Published
Language en
Document type Feature
Media type text
Page count 1
Pages p. 44

Metadata

Id 4111
Availability Free
Inserted 2019-02-01