p. 16

Lovable, laughable Donald Duck has turned steelworker to tell the world what this American steel business is all about.

Donald stuck his famous bill into the business early in 1964. He wasn't just nosey; he was invited.

It was then that the American Iron and Steel Institute approached Walt Disney with the idea of pooling their respective talents in a motion picture enterprise that would make the industry known to non-steel people.

Well, Disney and his Duck agreed. Why not? They already had a long and spectacularly successful history of interpreting difficult subjects so that any viewer could understand them. And, that's how a duck became a steelworker.