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While the United States Treasury Department was busy urging Americans to pay their income taxes in 1942, Claude Wichard the Secretary of Agriculture wanted to remind audiences of the importance of food, and the farmers that grow it, to the war effort. The United States was supplying much needed food to its Allies and the Agriculture Department wanted to reassure Americans that the U.S. was growing enough for domestic use as well as shining a spotlight on the hard work and sacrifice of the farmers. To do this, the Agriculture Department working with Office of the Coordinator of Information created a campaign promoting food, farmers and the contribution agriculture has to the war effort.

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