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Some of the attractions industry's brightest and most respected minds have shared their thoughts on the creative process and challenges involved with turning some of the world's most popular iPs into real-life places. Examining how fantasy worlds such as Pandora - The World of Avatar and The Wizarding World of Harry Potter progressed from fiction to reality, Universal's Thierry Coup and Disney's Joe Rohde and Scott Trowbridge shared personal and professional insights at November's IAAPA Expo with an audience of next-gen creators, operators and leaders.

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