p. 67 p. 68 p. 69 p. 70

The name Walt Disney conjures up images of talking animals, magic kingdoms, witches, sorcerer‘s apprentices and other such fantasy. Enter Walt Disney World during the 15th anniversary of the nation‘s most popular theme park system and you‘ll get plenty of the Disney dream.

But the Disney magic is much more than that. It's what you don't see when you enter the sensory excitement of Epcot Center and the Magic Kingdom. It‘s technology that runs ahead of the rest of the entertainment world - and even much of the industrial world - that makes the magic happen. The magicians are pros whose job descriptions are so unusual that the Disney empire had to create a name for them: Imagineers. That's what it's all about. A blend of pure imagination and plain old engineering.

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