Big business, personified by Walt Disney, this year will make the biggest single investment ever made in the outdoor amusement industry.
A total of $9,000,000 is being spent to build Disneyland, styled “the Kiddieland for adults" at Anahein, Calif. And an additional $8,000,000 is being invested by major blue-chip companies in erecting exhibits.
Combined, these sums exceed‘ the value of any privately-owned outdoor amusement installation anywhere in the world. Together: they also constitute eloquent testimony of the potentials that lie in the outdoor amusement field, traditionally one in which initial: investments are small but grow into large-scaled operations.
When Disneyland opens July 15 -and judging by progress already made, that goal will be met-it will offer a combination world's fair, amusement park, and museum on its 160-acre tract, of which ‘57 will be occupied by the amusement zone. […]
