Document details

Antonio Bertini
Bob Thomas

Disney experienced unprecedented growth in Italy during the tenure of former president of Walt Disney Creations S.p.A., Antonio Bertini. As the Company’s annual income base increased from an estimated $74 million to $300 million, Antonio expanded merchandising from 30 to nearly 100 licensees. These licensees produced various Disney-themed products for the Italian marketplace.

Antonio’s optimistic business philosophy proved itself true. As he explained, “There is always a market. There is never a problem when you give a good product at the right price,” he added, “and Disney is a very good product.”



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Source type Book Series
Volume 26 Chapter: 10
Subject date 1997
Language en
Document type Interview
Media type text
Page count 7
Pages pp. 95-101


Id 6664
Availability Purchasable
Inserted 2022-02-28