Document details

"How I Would Sell... BON VOYAGE!
Disney Laugh Riot Is Summer Treat For Entire Family

Every exhibitor must welcome a Disney comedy as we do and his "BON VOYAGE!" is saleable merchandise that has box-office written all over it. This, however, is not a reason to relax our efforts. "BON VOYAGE!" deserves the best campaign we can devise. It is, in fact, something of a challenge to showmen. How are we going to top last summer's grosses on "ABSENT MINDED PROFESSOR"? That is the challenge we hope to successfully meet in a manner as detailed in the following text. Disney has given us a fine product. Charles Levy and company at Buena Vista have provided some fine tools to work with. The movie-goer is waiting to be told. We want every potential customer in our area to say, "Im glad I saw it!" not "I'm sorry I missed it!



Tommy Kirk (Reference), Frederick Martin MacMurray (Fred MacMurray) (Reference)


Bon Voyage (1962) (Bon Voyage)


Source type Magazine
Volume 68.2
Language en
Document type Feature
Media type text
Page count 3
Pages pp. 17-19


Id 4766
Availability Free
Inserted 2020-03-13