Document details

Retail Fantasia
Stefan Graf

Stefan Graf and a team of retail design elves strike a balance between lighting and theming to tip the scales in shoppers' favor at the World of Disney Store.

At the World of Disney Store in the downtown Disney area of Walt Disney World Resort in Lake Buena Vista, FL, a shopping experience awaits that both entertains and envelops customers.

The 50,000 ft2 shopping mecca – the largest Disney retail store in the world – is a celebration of Disney's animated legacy and showcases the diversification of all Disney merchandise. From Mickey-shaped pasta to Winnie the Pooh gold jewelry to satin dalmatian pajamas for mom and dad, the result is truly a larger-than-life shopping experience.

The experience is created through vibrant colors, over-sized characters, and spectacular architectural effects. But all of it would pale without the perfectly planned lighting to show it off and keep all the elements in harmony.



Source type Magazine
Volume 28.6
Language en
Document type Feature
Media type text
Page count 6
Pages pp. 38-39,42,44,46-47


Id 6633
Availability Free
Inserted 2022-01-17