Disney experienced unprecedented growth in Italy during the tenure of former president of Walt Disney Creations S.p.A., Antonio Bertini. As the Company’s annual income base increased from an estimated $74 million to $300 million, Antonio expanded merchandising from 30 to nearly 100 licensees. These licensees produced various Disney-themed products for the Italian marketplace.
Antonio’s optimistic business philosophy proved itself true. As he explained, “There is always a market. There is never a problem when you give a good product at the right price,” he added, “and Disney is a very good product.”
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| Title | |
|---|---|
| Source type | Book Series |
| Volume | 26 Chapter: 10 |
| Published | |
| Subject date | 1997 |
| Language | en |
| Document type | Interview |
| Media type | text |
| Page count | 7 |
| Pages | pp. 95-101 |
| Id | 6664 |
|---|---|
| Availability | Purchasable |
| Inserted | 2022-02-28 |
