Disney experienced unprecedented growth in Italy during the tenure of former president of Walt Disney Creations S.p.A., Antonio Bertini. As the Company’s annual income base increased from an estimated $74 million to $300 million, Antonio expanded merchandising from 30 to nearly 100 licensees. These licensees produced various Disney-themed products for the Italian marketplace.

Antonio’s optimistic business philosophy proved itself true. As he explained, “There is always a market. There is never a problem when you give a good product at the right price,” he added, “and Disney is a very good product.”


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