Armand Bigle with Betty Bigle
In 1949, when Armand Bigle was asked by Company co-founder Roy O. Disney to accept a commission sales job, opening new territories for Disney in Europe for 30 percent of the gross, he had to think about it. After all, it offered no salary. Roy E. Disney, son of Roy O. Disney, later recalled:
“At the time, we had no significant merchandising business in Europe. Once Armand accepted the position, however, the deal soon had to be re- negotiated because he grew the business rather wildly.”
“Armand was always full of outrageous marketing ideas,” Roy added. “When Davy Crockett: King of the Wild Frontier was released, he had my wife, Patty, and his wife, Betty, walking up and down the famed Champs- Elysées wearing coonskin caps—he wanted to create a new fashion rage in Paris.”
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Parent contents
- Parent entry
- 1 - Bill Cottrell (Bob Thomas)
- 2 - Bill Justice and Bob Broughton (Bob Thomas)
- 3 - Ken OConnor (Bob Thomas)
- 4 - Ken OConnor (EMC West)
- 5 - Armand Bigle with Betty Bigle
- 6 - Betty Bigle and Gérald Bigle on Armand Bigle (Didier Ghez)
- 7 - Dominique Bigle on Armand Bigle (Didier Ghez)
- 8 - Pierre Nicolas (Didier Ghez, 1991)
- 9 - Pierre Nicolas (Didier Ghez, 2008)
- 10 - Antonio Bertini (Bob Thomas)
- 11 - To the Top in Ten Years with the Family Formula (Kinematograph Weekly)
- 12 - Disney in the Scandinavian Countries 1928-1945 (Are Myklebust)
- 13 - Andy Thewlis (Bob Thomas)
- 14 - Gunnar Mansson (Bob Thomas)
- 15 - Horst Koblischek (Bob Thomas)
- 16 - Dan Gonzales on Manuel Gonzales (François Willot, Armando Botto)
- 17 - Irving Ludwig (Bob Thomas)
- 18 - The Music of Treasure Island (John Huntley)
- 19 - Herb Hughes (Didier Ghez)
- 20 - Royal "Mickey" Clark (Jim Korkis & Didier Ghez)
- 21 - Royal "Mickey" Clark (Bob Thomas)
- 22 - Marvin Davis and Marjorie Davis (Bob Thomas)
- 23 - Marty Sklar (Bob Thomas)
- 24 - Dick Nunis (Bob Thomas)
- 25 - Jack Lindquist (Bob Thomas)
- 26 - Craig McNair Wilson (Jim Korkis)
- 27 - Kym Murphy (Didier Ghez)
- 28 - Chris Runco (Didier Ghez)
