WED Enterprises, Inc., brings to the American business scene a unique and fascinating endeavor called Imagineering. The company defines this as imaginative concepts in design, architecture, engineering, and entertainment. More than 100 select artists, designers, model-makers, sculptors, architects, engineers, draftsmen, and research technicians comprise WED's highly trained and experienced staff. Collectively, they are the imagineers who create, design, and produce with close tolerances usually associated with the aerospace industries-attractions and exhibits for entertainment and industry.
WED-the initials stand for Walter Elias Disney-is a California corporation organized in 1952 by Walt Disney and is owned entirely by him and his family. In addition to Walt Disney, chairman of the board, WED activities are guided by William H. D. Cottrell, president; Royal Clark, secretary-treasurer; Charles Romero, assistant treasurer; Richard Irvine, chief art director; and, John Hench, chief designer. The company occupies quarters in Glendale, Calif.
Among its activities, WED is an architectural and design company. It developed the concept for Disneyland and has had, from the outset, a contract for designing attractions and amusements at the world-famous theme park (see Compressed Air, December 1956). The magic and excitement of Disneyland has been transplanted to the east coast for the first time-at the fair in New York City.