p. 18 p. 19

Perhaps the most respected personage in the so-called "movie capital of the world" is Walter Elias Disney. Living ard working in Hollywood, he is admired for more than one reason. In the first place, he has contributed much to the film colonys world fame; in the second place, he has managed to do this, not with glamor and sex, but with paper and ink; in the third place, he has adhered strictly to a policy that places quality above boxoffice considerations,

The first full-length Disney production, "Snow White and the Seven Dwarfs," is set for release in January. Millions of children and many more millions of adults ought to delight in the antics of his seven new Depicters of Life—Doc, Grumpy, Happy, Dopey, Bashful, Sneezy and Sleepy. The picture was first conceived in 1933, and in the years of its production, Disney has spent at least $1,000,000.

In a sense, Disney will be sorry to ,see "Snow White" become a hit. It will mean the shading of Mickey Mouse, for whom he has a very real affection—so real in fact that no one but Disney himself has ever been allowed to be Mickeys "voice." But like that of many a flesh-and-blood star, Mickeys popularity must eventually wane. Even now Donald Duck and Pluto the Pup seem io outshine him. And if "Snow White" captures public fancy, Mickey will move farther into the background and Disney will repeat the full-length story process, turning a good part of the box-ollice receipts into improving quality.

[…]