Unbound creativity and imagination fueled Joe Lanzisero's career as an Imagineer at Disney for 30 years. Now, he is applying those same skills to UX design for clients including Macy's and Whirlpool. He tells us about creating experiences with an emotional connection, what drumming has taught him about teamwork, and dividing his time between Madrid and LA.

Imagination is ageless.

Joe has created some of the most memorable and popular theme parks in the world. He is also extraordinarily humble. As he told me, “I don’t self promote. I prefer to make things.” In Joe’s case, really spectacularly huge things that have a lasting impact on the people who visit them.

As we often say here, we are only limited by our imagination of what is possible. Coming out of Disney animation before moving into huge physical projects, Joe’s idea of what is possible is bigger than most of ours. It is one thing to dream up something amazing, it is a whole other thing to get it built. This is what the special Joe Lanzisero does. At 64, Joe is busier than ever, fully engaged in the global world of digital culture, and with no plans to stop doing what he does best: imagine it and build it.

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