Building mockups for scale is an experiential fundamental and something we strive to do on our current projects. Beyond computer modeling, simple mockups lend a tactile impression CGI does not. Having a sense of how a space can experientially feel can be overlooked, but when your success depends on how much people love it, it pays to focus on experiential massing. This image from the late 1980s shows Disney Imagineering Chief Marty Sklar reviewing a "mockup" of the enclosed arcades of Main Street USA for Disneyland Paris. […]
