One of the most popular Walt Disney Company adages is “If you can dream it, you can do it.” [It’s a quote often attributed to Walt Disney but actually coined by current Walt Disney Imagineering (WDI) Portfolio Creative Executive Tom Fitzgerald for the Horizons attraction at Epcot.] Regardless of the source, sustained success requires that any industry attracts the next generation of dreamers and doers. To that end, in 1991, former WDI executive Marty Sklar introduced Imaginations, a design competition designed to cultivate the next generation of Imagineers.
Imaginations provides students and recent graduates with the opportunity to display their talents to WDI through a Disney-related project. Teams include two to four college students and/or recent graduates from a wealth of disciplines ranging from fine arts and architecture to engineering and urban planning, among others. A project challenge is provided, and the teams work to produce a concept in a way similar to how Imagineers develop their Blue Sky projects. The 2019 competition, which ran from August 2018 to February 2019, instructed entrants to create an experience that explores a natural or ancient Wonder of the World. The projects could not include virtual-, augmented-, or mixed-reality-based solutions and must not contain Disney intellectual property.
- Parent entry
- 1 - The world of Walt Disney Imagineering (Craig Causer)
- 2 - Disney tech: - Immersive storytelling through innovation (Craig Causer)
- 3 - Big ideas - The sky’s the limit (Craig Causer)
- 4 - Walt Disney Audio-Animatronics Timeline
- 5 - Inside the minds of two of Imagineering’s most prolific creative executives (Craig Causer)
- 6 - The wonder of Imaginations
- 7 - Earning your ears - The value of internships (Sophia Acevedo)
- 8 - Around the world - International parks are distinctly Disney (Craig Causer)