p. 13

Walt Disney, who has produced more pictures that have won Blue Ribbon Awards than any other producer, has this to say about family pictures:

"A family picture is one the kids can take their parents to see and not be embarrassed. I think that with films like ‘Shaggy Dog, ‘The Absent-Minded Professor, ‘101 Dalmatians, ‘The Parent Trap, ‘Swiss Family Robinson and the others we have ready for release this year, including ‘Big Red, ‘Bon Voyage and ‘In Search of the Castaways, we reach this audience which has been dormant at the boxoffice for a long time.

"I dont like downbeat stories and I cannot believe the average family does, either. Personally, when I go to a theatre I dont want to come out depressed. Thats why we make the kind of films so many label ‘family type. We avoid messages and have opened up a new door and broadened the field for ourselves by producing human stories, with comedy and drama mixed.

[…]