Based on John Lasseter’s movie, A BUG’S LIFE, Disney's newest 3-D attraction, which recently opened at Disney's California Adventure, represents the state-of-the art in immersive-invasive entertainment. Disney's IT’S TOUGH TO BE A BUG! expands on the mythology of A BUG'S LIFE (1998), and combines 3-D CG and physical effects to blur the line between reality and virtual reality.
Michael Eisner suggested the show upon hearing John Lasseter’s pitch for A BUG’S LIFE in the mid-1990s. Both projects were produced simultaneously. However, IT'S TOUGH TO BE A BUG! debuted at Walt Disney World six months before A BUG’S LIFE was released, and recently opened at Disney's California Adventure.
The project was an intricate collaboration between various arms of Disney, Pixar, and CG boutique Rhythm & Hues. “It was amazing to see the elements come together so flawlessly.” remarked Kevin Rafferty, a show writer at Walt Disney Imagineering. “This was at the height of story development and production on A BUGS LIFE at Pixar, and they were gracious enough to jump in and help us. Both John Lasseter and our team agreed that all of our new characters could conceivably live in his movie. Every new character We did got his blessing.”