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Brochure posted by Don W. Ballard in the MiceChat forum; "[…] this is the 1956/1957 pitch book designed to entice lessees and sponsors into development agreements with the park […]"

User reply in original MiceChat forum thread

[Image of Disneyland's dedication plaque] DISNEYLAND More than 9 Million people, as of September 2, 1957, have experienced in Disneyland the promise contained in these words, written by Walt Disney and engraved on the Dedication Plaque in Disneyland’s Town Square. These 9 Million guests have come to Disneyland from all over the world: from each of the 48 states, United States Territories and 63 foreign nations. They have come both as family units and as individuals, for Disneyland is a place to have fun; and with the fun it is a place where you can learn, a place which the family can enjoy together, and where there is something (or many things) for each individual member of the family. This was Walt Disney's dream, now translated into the reality of a new entertainment industry – an industry with happiness and knowledge as its principle products. For Disneyland is, basically, a place for people to find happiness and knowledge. […]

• This is Disneyland
• Disneyland – history and design
• Coming attractions
  • Columbia
  • New Orleans Square
  • Thieves Market
  • Wax Museum
  • The Haunted House
  • Holiday Land
  • Alice in Wonderland
  • Nautilus
  • Adventures in Science
  • Edison Square
  • Liberty Street
  • Grand Canyon Diorama
• Major Projects
  1. edison square
  2. adventures in science
  3. liberty street
• 9,000,000 – Disneyland's Guests
• facts and figures
• Participation and Association with Disney Enterprises
  1. In the United States
  2. In Foreign Markets
• American Industry Participating in Disneyland
• Promotional Opportunities and Tie-ins
• Future Plans and Programs; Disneyland's Future
• Corporate Structure – management and policy
• Disneyland is News
• Main Routes to Disneyland [Map]
• Location
• Selection of Site
• Disneyland's Place in today's economy
• main street
• adventureland
• frontierland
• fantasyland
• tomorrowland
• Disneyland's Audience, Environment and Atmosphere
• Summary

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