What will we bring to the French - and how might they react to us?
Joe Rohde
“What will Disney do to reflect French culture?” This question was critical during the Franco-Disney contract negotiations. The irony in this is that Disney’s culture in many ways already parallels the French culture – even appearing closer to the French value system than to the American value system. I submit that one could list the material contributions of French culture to America, to Disney, and the methods by which we might return them, till the next ice age without addressing the issue in a way productive to both parties. Three essential elements unite the culture of our company with the culture of France.[…]
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