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Walt Disney's Plans for TV
Here's what Famous Film Maker will do on ABC-tv Shows
Marjorie Thomas

A tour of the Disney studios and a preview of the entire Disneyland series will be given viewers of the program's opening telecast on ABC-TV Oct. 27, according to an exclusive run-down of program schedules of the hour-long filmed shows (Wed., 7:30-8:30 p.m. EST) obtained last week by B*T. Walt Disney himself will serve as host of the new filmed series, which is widely believed to be ABC-TV's answer to the highly-touted $200,000-$300,000 colorcasts being presented by CBS-TV and NBC-TV. Production costs of the Disneyland programs will be somewhat more modest, with a minimum average $100,000 per telecast, although for individual programs it may sometimes amount to double or triple that sum. But then the Disneyland program's stars are not expensive "guests" from other branches of the entertainment world. Instead, this series will feature Mickey Mouse, Donald Duck, Pluto and the other world-famed creations of the Disney pen, along with their live counterparts as caught by the Disney camera. ABC-TV is confident that the Disney stable of stars will be as popular with the tv viewers at home as it is with the movie-going public who provide capacity audiences for Disney's theatrical productions wherever they are shown. Sponsorwise, the ABC-TV series was sold out within two months of its announcement last April. […]

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Title
Broadcasting Telecasting
Source type Magazine
Published
Language en
Document type Feature
Media type text
Page count 3
Pages pp. 97,106-107

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Id 1179
Availability Free
Inserted 2015-04-04